1 / 3   1st for Women / Loofah

1st for Women, a female-centric insurance brand wanted to promote breast cancer awareness during October, Breast Cancer awareness month. We created these shower loofahs and inserted a ball into them that replicated the feeling of a lump. We then handed these out to women. The tag attached to the loofah was embossed to make the interaction with the loofah, from receiving it to using it in the shower, as tactile as possible. The idea – make self-examination an easier process in an environment that women are comfortable in.

2 / 3   1st for Women / Loofah

3 / 3   1st for Women / Loofah